While browsing for Tourism on the Internet, you’ll often find links to websites of hotels, resorts, restaurants and travel agents. Besides the Website design, images and videos on the site, what sets one Website apart from the other, is the Content.
For instance, your hotel’s website has a two- paragraph write up on the Hotel Rooms. The text in between reads, “Our rooms live up to the guests expectations. With clean and well furnished interiors, we offer the best service.” The content is plain and simple. Yet it fails to differentiate your hotel from the other hotels in your region or in the industry. What kind of content should your website showcase? Which words will catch the attention of every visitor?
Try out the following:
Know the reader’s mind
Your resort caters to regular top-class travellers, who are always switching flights or taxis on the road. The content on your Website or blog should talk about “the easy location” factor, “the rejuvenating recreation” and “the herbal spa”. The guest at your resort wants to know how close he’ll be to the airport, station and the shopping arcade or how relaxing his visit could be.
Add expressions
Why don’t you add expressions that magnify the idea of a stay at your hotel? What about “Elegant spacious rooms”, “Exquisitely designed furniture”, “well- manicured gardens”? How about using some descriptive, “well-lit passages leading to wider corridors encircling the gardens”?
Let the images match the Content
Your Website shows a wide array of pictures, movies, videos on the hotel, resort or restaurant. Somehow, it becomes difficult to link the content with the image and the viewer loses interest. After all, if you spend time and efforts on getting the Website done, you must work on the matching part as well.
Remember, the right words add value not only to your website but also to the hotel, resort or restaurant. Tourism banks on selling the idea of a temporary home to the guests. Your text should have the power to turn a visitor into a permanent guest.
Tags: Content Writing, Copy Writing, Hotels, Resorts, Restaurants, SEO, Tourism
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For instance, your hotel’s website has a two- paragraph write up on the Hotel Rooms. […….
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